Letterpress is a great way to create unique experiences with your business cards. Its tactile nature allows for some unique branding opportunities for your business. The tactile nature of letterpress works wonders when it comes to things like business cards, menus or bags. With this resurgence in letterpress printing, many brands around the world are turning to letterpress for their branding and marketing. 3 Ways for Businesses to Leverage Custom Letterpress Marketing You can feel the print with your hands and see the light catch the ink and the edges of the design.Īnd into the present day, letterpress printing has held its position as the way to provide upscale, memorable and unique designs, and businesses have taken notice. You get gorgeous embossing or debossing by using a thick sheet of paper and having the letterpress apply more pressure with the ink. However, Martha Stewart in the 90s with her rapidly growing lifestyle business lauded letterpress printing, especially for wedding invitations. This is easily replicated by modern-day inkjet or laser printers for those who prefer speed and affordability. You see, up until recently, letterpress machines would barely touch the paper, “kissing” the ink onto the page. You can thank Martha Stewart for that! No, I’m serious, Martha Stewart practically brought letterpress printing back from the dead in the 1990s. But all that has changed as businesses and consumers are wowed and delighted by modern-day letterpress designs and print options. As you can see, businesses shied away from letterpress printing as it wasn’t found to be economical for large-scale marketing projects. Then the plate is swapped out for the next color, the sheets are reloaded into the machine, and the process repeats. Then the plate is inked with its color, the sheet is stamped, and the process is repeated. Metal plates are custom-etched to the desired design, and a different plate has to be made for every color. Letterpress is a very time-intensive process. Letterpress can even be utilized on non-standard paper shapes. While a laser printer uses toner particles on a roller to fuse the ink to the paper. An inkjet printer uses multiple tiny nozzles to jet the ink onto the paper. We can find inkjet and laser printers in almost every home, business, or school. Offset printing was now the way to print until modern-day printing was developed.įast forward to modern times, we have the printing that we’re all familiar with. However, it doesn’t leave an impression on the paper so you lose out on the tactile nature of letterpress. It also utilizes the same ink processes as letterpress. It closely replicates the crisp details and custom feeling of modern-day letterpress. This style of printing is a great alternative to letterpress printing. By using a rubber roller, ink was picked up from a piece of stone, then the paper was rolled through the press to transfer the ink. In 1875 we now encounter the offset printing press. The letterpress from Johann Gutenberg was the dominant printing method for about 400 years. This was much faster than the original Chinese method. This allowed him to quickly assemble a page in his printing press. Gutenberg would carve letters into small blocks of wood (rather than an entire page on one block of wood). Jumping forward over a thousand years to the mid-1400s, we meet Johann Gutenberg. Then voila, they can now make over 1,000 copies a day from that block! From there, they would lay a sheet of paper on the block and rub the ink into the paper. Once that was complete they would then wash off the dust and splinters before applying ink to the raised portion of the block. Calligraphers would carve their symbols and writing into a wooden block. Letterpress printing is the oldest printing method in the world, dating back to 175 AD in China. All while helping you take your branding and marketing above and beyond your competition. Letterpress printing can offer you all that and so much more. Or a national brand looking for consistency. Whether you’re a small business looking to wow your loyal clients. Thankfully we can thank one woman in particular for bringing it back from the brink of forgotten technology - and for good reason too! Regular printing methods just can’t compete with the unique features that custom letterpress printing can offer you. Letterpress printing is a technology that took centuries to develop and was almost rendered out of date with the invention of our modern-day printers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |